Lock & Mane, a new e-tailer, asked Freshthrills to help create and shape the young company’s brand identity and online store. With so many options for consumers to choose from, Lock & Mane set out to establish themselves as a boutique that specialized in just the best hair-care products available. They know this because they’re backed by a dermatology expert as well as test out and evaluate every product they sell.
The 6 month long process began with the creative brief to ensure clear goals were set. Freshthrills initiated the project by creating mood boards and inviting the client into the process to get early feedback. The brand identity was inspired by apothecary, which lent itself well to the company name. That creative direction was then applied to business collateral and their website.
The Website was built using HTML, CSS, Ajax and JavaScript. The online store front was built using the Magento E-Commerce platform, a popular open-source software.
Brand Identity
Print Design
Website Design
E-Commerce
Bierlist - The new app for craft beer lovers to save and showcase their favorite pours. For: iPhone & Android
In today’s noisy, hyper-local, mobile and generally jaded world, customers need to feel special. They need to feel exclusive and rewarded for participating in your brand narrative.
Building a company’s brand is about emphasizing it’s value it has already been building and broadcasting that out to the masses.
