Our Vision

One thing we’ve learned about designing for startups is that it takes many cycles to design and build a great product.

  • Brand Strategy

    We help you define and articulate your product and brand story. Practically speaking, we help you identify and design your products to win over customers, teach you how to interact with them to inspire loyalty and evangelism.

    Vision & Value Statement, Brand Identity, Press Kit
  • User Experience

    The path to startup success is paradoxically easier and more difficult. To win the hearts and minds of consumers, it’s ever more important for startups get user experience right, the first time. We help you identify and execute ways to make your product experience is up to snuff.

    User Stories, Customer Personas, Wireframes
  • Product Design

    Making your product attractive to your audience through branding, user experience and hand-crafted code isn’t enough. Your product has to also look and feel brilliant. We push pixels and scale vectors to make sure your product is long lasting, honest and visually delightful.

    User Interface Design, Product Design Guide

The Team

Our careers began with startups and we operate Freshthrills like one. Here's the story of us.

John Merlino

Product Designer

John studied art and design at the Huntington School of Fine Art before going on to study Communication Design at Pratt Institute. He began practicing agile product development as a technical lead at Community Connect Inc., and he's now a UI design and front end developer who has been dreaming of and building products for over 14 years.

John's experience brings a unique perspective to Freshthrills, where he helps startups with branding, UI/UX design and product strategy. He is a long time Brooklyn resident with a competitive streak for ping pong, and is the proud owner of a frisky French bulldog named Toby.

Kingsley Harris

Design & Product Strategist

Kingsley is a former Art Director at R/GA, where he led design teams and interacted closely with top tier clients to create dynamic brand experiences for clients such as, Nokia, Target, Coca-Cola, IBM, Subaru and Levi's.

As co-founder of Freshthrills, Kingsley brings his his agency brand building experience to startups where he offers product design and marketing strategy. Kingsley is also a practicing designer who makes great contributions to the creative output of Freshthrills.

Kingsley lives in Brooklyn with his wife and young daughter. He enjoys living a creative life and actively participates in hobbies like photography, writing and graphic arts.

We don’t mean to brag, but...

“They combine Lean Startup methods with big agency expertise for a winning combo...”

Garren Givens

Digital Ventures / Gannett

“Freshthrills not only created a beautiful visual design for Mitro, but also helped us think carefully about how people will actually use our product.”

Evan Jones

Co-Founder / Mitro

“They aren't just designers, they're strategic problem solvers...”

Tarikh Korula

Co-Founder / Seen.co

Let’s have coffee

We enjoy getting out of the building and collaborating. Let’s grab coffee, tea or a beer and talk about your ideas.

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